In the heart of Central London, at Tottenham Court Road’s The Now Building, visitors stepped into a magical life-size snow globe as part of Uniqlo’s festive immersive experience. The floor-to-ceiling screens transformed the space into a whimsical winter scene, filled with hand-illustrated villagers enjoying snowball fights, shopping, and preparing for Christmas celebrations. Visitors could also interact with the installation by creating digital snow angels, using real-time motion capture technology on the central screen.

My Role
I led the design and team in bringing this enchanting vision to life. My responsibilities included:

• Sourcing and collaborating with the illustrator

• Overseeing the creative direction and technical execution

• Managing workflows to ensure seamless teamwork

• Completing key shots to deliver a polished and immersive final experience

This project brought festive cheer to the city, combining art and technology to create a magical escape for visitors.